Earnings Report: 1 Month in the App Store, Numbers and Results!
So it’s been a month since we’ve released iPopit! for sale in the app store, and we’d love to share the results with you.
In 30 days, we’ve sold 252 units. At $0.99 each, and a 30% commission for Apple, we’ve earned a total of $150.71. (Some of the units were free copies for friends and review websites).
We hoped to add a few more zeros on our total, but that’s ok. We now understand exactly how difficult the app store market is. We need to do more in order to succeed.
Here’s a graph of our sales so you can get an idea of the progress:
(click to enlarge)
iPopit! started out fairly strong, and then dipped like crazy. Here’s why:
When you release a new app, it gets put in the “new releases” category. Your app will be at the top of this list, until someone releases a new one after you. On this list, we were number one for about 10 minutes, in the top 25 for half a day, and almost out of the top 100 within a day and half. This should give you an idea of how many new apps are coming in each day.
We did choose a difficult category: entertainment. There seems to be a new entertainment app released every 10 minutes, which is why we got bumped off so fast. So as you can tell by the graph above, when we were on this list, we sold more than we did after we were bumped off.
Things to Consider:
There are, however, ways to promote your app after you release it that will increase your visibility and your unit sales. We are in the middle of doing these things right now.
1. We Just Released a “LITE” version of iPopit!
We just released iPopit Lite, a free version of iPopit! which only has one level (instead of 4) and ads, which should hopefully get people to “try it before you buy it”. We’ll have a post dedicated to what the lite version has done for our sales once we have enough data to tell you something interesting. As I said before, we JUST released it. I should tell you, however, in the first day – over 2000 people downloaded it.
2. We Just Released an Update to iPopit!
At any time after you release your app, you can re-release a newer version to fix bugs and change it up a bit if you’d like. The problem is – you have to go through the whole app review process again, which takes about a week (at least right now). However, when your app update is approved, you can change the release date to the day of the new approval, and you’ll reappear on the “new releases” category. Updated app = more visibility. Sweet.
3. We changed categories.
At any time after you release an app, you can change it’s category. We recently changed from the competitive entertainment category to Sports. This was Quoc’s idea, and I wasn’t sure at first, but I believe it’s going to be better for us. I mean, getting drowned in the entertainment category, we had to try something. We’ll also let you know how this is going soon. In just a few days, however, we’re already on the “top paid apps” list for the Sports category, which we never even got close to in entertainment.
There’s a lot more to iPhone app marketing than just timing. There are reviews sites, forums, blogs, and the planets have to align too. These are things that have to happen (except for the planets thing), in order to get noticed and have any success in the app store. If you create an app and do nothing, hope will do you no good. In my opinion, the app is 20%, and marketing is 80% of the equation for success. (Ahh, the 20/80 ration once again…)
You always hear about the guy who wrote an app and got rich, or the dude who developed the app that sold 50,000 units in just one day. That’s THE dream, and it still is for us. It’s still a dream that we believe we can reach. We’ve got a few more apps under development right now, and since we’re learning from our experience with iPopit! and gaining more exposure every day, we can only go up from here, right?
Ask the Reader
A quick question for you. We’re thinking about outsourcing our marketing campaign to experienced iPhone app marketers. What do you think? Should we go all out and do it?